click-through

1 of 2

noun

ˈklik-ˌthrü 

: an instance of clicking on a link on a web page

click-through rate

also : the volume of click-throughs on a link

click through

2 of 2

verb

clicked through; clicking through; clicks through

transitive verb

: to click on (a link, such as a link for a promotion or advertisement) on a web page that opens a new page or site

They have been pressing all Web sites, including those dedicated to journalism, to accept payment completely or partially based on the number of people clicking through an advertisement or even on the number of people who buy a product.

—Joseph Menn

Examples of click-through in a Sentence

Recent Examples on the Web

Noun

His internal data showed that when AI Overviews began showing for queries on cocktails from Inspired Taste, click-through rates to his site were down 30%. —Davey Alba, Fortune, 26 Nov. 2025

The two most important metrics that Smith emphasizes are click-through rate (CTR), which reflects the strength of a thumbnail, as well as average percentage viewed (APV), which demonstrates how long people stay and watch a video. —Malana Vantyler, USA Today, 7 Oct. 2025

Verb

Avoid clicking through to a website from an ad or social post. —Joshua Sidorowicz, CBS News, 21 Nov. 2025

That reassurance comes despite research showing that users are less likely to click on result links when an AI summary appears—and that when AI summaries do surface sources, users rarely click through to them. —Sharon Goldman, Fortune, 18 Nov. 2025

Word History

First Known Use

Noun

1995, in the meaning defined above

Verb

1993, in the meaning defined above

Rhymes for click-through

• accrue
• ado
• ainu
• aircrew
• airscrew
• anew
• askew
• baboo
• babu
• bamboo
• beaucoup
• bijou